Optimising the Unseen
The first AI-driven platform empowering food & drink manufacturers to take action against food waste.
The Challenge
The Problem
- 40%
of food produced never makes it to a supermarket shelf
- 7x
more is lost in manufacturing compared to retail
- 70%
of the waste at manufacturing stage is edible
You can't optimise what you can't see
What manufacturers see:
- Volume of waste leaving each site
- Revenue from animal feed and anaerobic digestion
What manufacturers don't see:
- Key drivers of waste
- Total economic cost of waste
- Edible food going to waste
- Full social and environmental impact
By the Numbers
The Impact
~ £6.7B
the yearly cost of food waste for UK manufacturers
5-10%
added to cost of goods by waste
4-9%
potential reduction in carbon emissions
£250-300M
additional annual charity food cost
How it Works
Our Solution
Turn data into action to reduce food waste across your production operations.
Tracking & Insights
Real-time visibility helps you spot inefficiencies, predict waste patterns, and make smarter, proactive decisions.
- Full Transparency: Pinpoint the source, volume, and type of every waste stream
- Real-time Waste Alerts: Get informed about potential waste as it happens
- Predictive Analysis: Uncover trends, anticipate issues, and improve future processes
Redistribution
Streamline the entire redistribution process to unlock maximum value from your waste streams.
- Automated Partner Matching: Connect with trusted partners to maximise surplus value
- Seamless Logistics: Automate redistribution workflows for smooth operations
- Optimised Recovery: Turn waste into revenue by boosting efficiency
Ready to transform the value of your waste streams?
The People
Meet the Team
Dini McGrath
Founder
Daniel Mezzina-Samuels
Fractional Advisory CTO
Federico Marchionna Faré
Product Manager
Dr Adam Smith
Lead Data Scientist
Ben Davison
Lead Software Engineer
Jamie Walsh
Data Scientist
Gabriel Brückner
Product Strategy & Design
Bruno Belcastro Pinto
Head of Product
